Editor lunch ala Steve Jobs

I eat the same take-out lunch every weekday when I’m editing. Come lunch hour, I pick up the phone and order what everyone at Sharky’s Woodfired Mexican Grill knows as The Usual: a half-sized Power Plate with chicken and a double serving of grilled vegetables.

Sharky's Power PlateOh, Power Plate. How I love thee.

Some folks say, “Jeff, how on earth can you stand to eat the same food every day?” Easy – it keeps me mentally sharp. It’s protein and veggies with almost no processed carbohydrates… which means that nasty mid-afternoon crash that happens all the time to everyone else doesn’t happen to me.

At least not anymore… eat tortilla chips with that Power Plate, and it’s a different story – 2:30 rolls around, and I’m about to fall off my chair in the bay from sleepiness.

But eating the same lunch every day is about more than avoiding the Afternoon Carb Crash – and here’s where Steve Jobs jumps into the picture, more on him in a bit – Continue reading

Why brown candy matters

Eddie Van HalenRock star legend Eddie Van Halen became notorious for a clause in his contract forbidding the presence of brown M&Ms in the backstage candy bowl at his concerts.  Here’s the flip side of that story and why it matters.

aretha franklin performingCelebrities have had all sorts of random requirements included in their contracts over the years.  Aretha Franklin contractually insists that her hotel rooms must never be higher than the 5th floor, and that all air vents must be taped shut.

john kerryJohn Kerry, when appearing for speaking engagements, requires a recumbent (not upright) exercise bike.

Though in the heyday of big hair rock and roll, Van Halen’s prohibition of brown M&Ms was particularly singled out with disgust as the classic example of rock stars run amok with infantile delusions of grandeur. Most of those critics never found out what you’re about to read. Continue reading

Defending your choices – or not

A week ago today, I was in Crazy Man Mode. My team and I put on a three-hour live webcast, opening up a private meeting of our Los Angeles-based Power Edit Academy coaching group to the public. We screened Academy member edits and interacted with Power Edit friends from all around the world.

It was pretty sweet, and folks watching the livecast asked some really great questions. Here’s one of them taken from the event transcripts:

Question

How do you argue for a music cue you really think works? It can be so subjective. Sometimes producers want almost everything changed.

Answer from Jeff

You’re absolutely right. A lot of the times it comes down to “It’s their project not ours.” And a lot of the time we as editors say, “This is what I offer out of my experience and out of my gut, and if it meshes with the people who are making the decisions, fantastic. If it’s not, it’s not my piece. It’s not ultimately my responsibility.”

Now it IS my responsibility to do everything within my power to make sure that the piece is as good as humanly possible. Continue reading

Four Lies of the Editing Matrix

matrix power edit hallMy wife and I don’t watch many movies. I don’t watch TV either. Heck, I spend my whole day making the stuff, and the last thing I want to do is come home and turn the damn thing on.

However, on New Year’s Day, we did watch a movie. A groundbreaking, jaw-dropping, thoroughly enjoyable movie that I saw again after watching it in a movie theater for the first time 15 years ago. The dystopian science fiction thriller that showed the good guys whooping up on the bad guys while running sideways on the wall, dodging bullets like a prize fighter slipping under a ham-fisted right hook.

Much has been said about The Matrix which I won’t attempt repeating here. It has so many reasons to love it, not the least of which is the idea of reality being much more malleable than we might realize – and far different than what it seems.

Editing is exactly the same. Fluid, constantly changing, and riddled with misconceptions and lies to be avoided and bent towards the truth. Here are some of them:

LIE #1: Only the elite few are worthy of editing high-quality content.

This was true… LAST CENTURY. The tools of content creation and editing are now available to literally anyone anywhere who seeks them.

LIE #2: You have to be innately talented to edit well. It’s a gift that can’t be taught.

Wrong. Some sort of talent – overrated as it tends to be – is always helpful in any pursuit, but those who say powerful editing can’t be taught merely say so because they don’t know how to teach. Continue reading

Explain yourself, dangit

baby on planeVery recently: I was sitting near a screaming baby, in the very back row of a small airplane, with no legroom, and seats that would not recline. Things that would otherwise drive me nuts, or at very least annoy me. But I was ok with all of this.

Why?

Context.

Because my wife and I were finally on our way to be with family. Our departing flight had been delayed 4 hours, and it was looking like we might be stuck overnight in O’Hare airport… on Christmas Eve. And we wouldn’t have reached our destination until halfway through Christmas Day.

You're a perfectly fine airport, ORD... and get me outta here!!
You’re a perfectly fine airport, ORD… just get me outta here!!

Nothing against y’all, Chicago, but I’d much rather spend Christmas Day with family than with hard airport seats and a 6AM flight. Errgh.

But thankfully, when we finally touched down in Chicago, we were told 2 seats had opened up on a flight that was boarding, well, right now. Run run run run to the opposite end of the concourse, we’re the last people boarded, and shut the doors.

Whew. Just in time. But we’re on the flight, and we’ll get to where we’re going.

And that is why not even zero legroom with non-reclining seats behind a screaming baby bothered me at all.

Having just explained it, I have a decent expectation that you now know why. The shifted context changed everything for me.

In your storytelling, have you ever experienced showing something that you find incredibly powerful or significant, but other people just don’t seem to get it? The power and impact that you felt was loaded into your story just flies straight over their heads? Continue reading

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