“I’M SUCH A HAPPY CHEWBACCA!!!” she shouts into her cell phone camera, streaming live to Facebook.
“THIS IS WORTH. EVERY. PENNY!!!” she yells, gasping for air between spasms of laughter.
If you haven’t seen it yet, watch the video of Texas housewife Candace Payne demonstrating her favorite birthday present to herself EVER.
You WILL laugh. It’s physically impossible not to.
This video smashed Facebook video records, racking up over 50 million views in the first 24 hours it was up.
As of this writing, online stores selling Chewbacca masks are now sold out. Everywhere.
And Candace Payne from Texas has appeared on Good Morning America and become a viral video star.
If you look at Candace’s Facebook profile, you’ll see she studied Musical Theater, so it makes sense that she does have an easy on-camera presence. Having said that, I doubt she sat down and plotted out the communication strategy behind her video while shooting it.
Heck no. She just grabbed a Chewbacca mask and hit record.
Here are four lessons we storytellers and creative types can learn from Chewbacca Mask Lady.
1. Context is CRITICAL.
On seeing the video was four minutes long, my first response was, “I don’t wanna spend four minutes watching this.” Then I started watching, and it sucked me in. It became clear that it needs all four minutes. Here’s why… Continue reading Four story lessons from Chewbacca Mask Lady