What can a music video with over a BILLION views teach us about video editing?
As of this writing, the music video for “Uptown Funk” (Mark Ronson featuring Bruno Mars) is the 7th most watched video on Youtube of all time.
The song spent 14 consecutive weeks at #1 on the US Billboard Hot 100.
In January 2015, “Uptown Funk” streamed a record 2.34 million times in a single week in the UK.
Back across the pond, it set a new record for the highest number of streams in one week in the US – 4.8 million of them.
In a week.
If you haven’t both heard the song and seen the video, stop whatever you’re doing and watch it here, right now.
If it’s been a while since you’ve seen it, watch it again.
You know you want to.
Now that the song’s hook has firmly embedded itself in your brain, here are some thoughts on the video’s editorial style that you can apply to your own editing.
Wanna watch the video again?
Yes, you should do that. I’ll wait here.
And we’re back.
Before we get into it, avoid the trap of thinking “this stuff only applies to music videos,” because these ideas have direct application to everything from the driest, most clinical corporate video to the most lavishly budgeted, self-loving-auteur-driven feature film.
Check it out:
1. PRACTICE FUNCTIONAL VS. BEAT-DRIVEN CUT POINTS
FUNCTIONAL: The video’s cutting leans heavily on the classic functional music vid style – snappy yet invisible cuts that are driven by the actions within the shots themselves. Continue reading Four groovy ways to Uptown Funkify your editing